Star Marketing

Star Marketing refers to the overall brand image of the individual and not just a song that they produce. Star Marketing engulfs all the elements of marketing a business item or piece of goods, your selling the image of the entire individual as an item, you market them, you sell their brand, you tell your audience why investing in your star is vital, and find a way to make them want what your selling. The image of the particular individual is sold through every single media imaginable, the way they present themselves in the public eye, the way they are raved and sold on social media sites such as Twitter, Facebook, Tumblr, Blogs and much much more. Your star marketing can tell you audience many things, it tells them what they can expect from your products and services (your star), and it differentiates your offering from that of your competitors (other artists and stars). Your brand is derived from who you are, who you want to be and who people perceive you to be.

One of the reasons so many pop performers are described as pop stars is that they are quickly promoted to this status by their management. This is easily done courtesy of a few judiciously placed stories, a famous boyfriend/girlfriend, attendance at premieres/parties and a feature in HEAT magazine. It can be easy to forget about the music in the light of the outfits or love affairs. There are some who appear to leapfrog the performer stage entirely, but they do have to go through it. However, a true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time. Many of the so-called pop stars populating the top forty currently have not made a sufficient sociological or cultural impact to be classified as true stars if we return to Richard Dyers’ definition. They will be forgotten by all but their most avid fans within a few years.

Dyer proposes that: 'A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [Music)'. Yet that construction process is neither automatic nor fully understood. Record companies think they know about it — but witness the number of failures on their books. TV programmes such as The X Factor show us the supposed construction process, how an ordinary person is groomed, styled and coached into fulfilling a set of record company and market expectations.This is not true stardom, which must happen through a combination of factors. None of them labelled 'X'.

Star Marketing Of Drake