Draft Treatment For Our Music Video

Research into Music Video Production Companies

I have also been personally exploring production companies for music videos in order to enhance my knowledge on the subject. The website that I have chosen to view and take various screenshots from is The Oil Factory and I have provided a link to this website below.

 

http://oilfactory.com/

 

 

 

 

 

The following screenshot below highlights perfectly the peak times to film my Music Video. In the screenshots below the sun is very lowly placed and it provides the perfect sunlight for a love story music video such as the one seen below. I myself would also wish to capitalise on this lighting as I feel it adds an extremely professional edge to the music video.

 

British Film Institution Trip

Over the next few months my A2 Media Group are considering to once again visit the BFI in order to partake in one of their fantastically informative workshop days. The trips that we are currently looking at to visit are visible below and are likely to cover the entirety of our A2 course for the whole year providing us with valuable knowledge and helpful tips on how to better our current grades in the subject. I personally feel that both of the workshops seen below would be extremely helpful to myself and my class as they cover both coursework and exam side of the A2 course (Filming a music video and Press Regulation). I have also tweeted the following information.

Media Dictionary

I have chose to embed a Media dictionary in to my blog so that I can guarantee that I am always using the correct and most advanced vocabulary in my blog posts.

Media Dictionary

Interview With Music Video Director

"As a background i come from  a small town in Cornwall and managed to run my business from there for years working with Warner Records in LA" (Biggest in the world).

Ryan Mackfall - Director & Producer

http://crashburnmedia.com

Embedded below are some of my favourite Music Video's that have been both directed and produced by Ryan Mackfall that are visible on his website linked above. I personally like these music videos as I feel that create fantastic emotion through use of camera work and mise-en-scene via body language shown by the actors. I also feel that the lip-sync in tandem with the editing works extremely well and is match perfect to the recording of the singing. Ryan Mackfall also does a fantastic job of highlighting to his audience through the way the music video is filmed exactly what type of music video it is, whether its Performance, Narrative, or Concept based. Another crucial factor that always appears to be accurate in Ryan's music video's is the locations and base location that have been used in all of the music videos I have embedded. All of the above factors and indeed the interview which we will be holding with Ryan will contribute to furthering my knowledge for when I film my own music video.
 

 

 

 

 

Questions for Ryan

 

- How do you go about choosing the correct locations in which to film your music videos?

 

- Why do you feel highlighting emotion through your music videos is so important and how do you do it?

 

- Have you got any tips for my media group in terms of how to make our lip-sync and overall video as accurate as possible?

  

-Do you feel that using social media for advertising your music videos (Like I have below) is beneficial?

 

 

OCR Clarification

Over the Past few months myself and my Media teacher have been in close contact about the songs of choice for my groups A2 Media Music Video Production which will contribute to our final grade at A level media. My teacher felt it was extremely important that we contacted OCR and clarified with them about our proposed idea. I myself was particularly overjoyed at the response from OCR who felt that if the songs were edited together well then it would be an unusual idea and something that hasn't been done before at A2 Level. I personally feel that this gives us a stronger idea and indeed a USP to sell to our audience. Visible below are the emails that highlight my teachers clarification email to the OCR exam board and their response.

However, our first contact about the mix of these three songs took place between myself my group and my media teacher after we had finished editing a mix to try and gain her opinion. The following conversation is explained below and taken from my personal Media Twitter page.

The Theories Of Goodwin

Goodwin Extract

 

I have picked out some useful screenshots from Andrew Goodwin's Dancing In The Distraction Industry which I personally feel underline and describe in detail what different elements of the music video industry contain through representation. 

Illustration

Amplification

 

I am a big fan of Andrew Goodwin's interpretations of how people in Music Videos portray certain emotions through way of dance and acting etc. I value these points from Goodwin and strongly feel that they will help in the construction of my Music Video.

Disjuncture

Andrew Goodwin's theory of disjuncture regards that there isn't just one type of disjunture and that often music videos can feature parts of disjuncture without actually trying to create this.

What Music Means To Me

My Childhood Song

 

My Teenage Song

Created with Padlet

My More Current Song

Conclusion

Personally I feel that over the years my music taste and interests have become far more complex and expanded. I remember when I was younger my only consumption of music would be whatever was on the radio on the way to and from primary school in the car. However, as I grew further into the technological age and joined secondary school I eventually was pulled in to social groups who would all follow their own artists and passions for music. I also feel that as an individual being in a school that has such a vast age range you eventually become exposed to more serious music with attitude and strong language. I also believe that as I got older I became more independent in terms of my music choices and began to compile a collection of old songs from my childhood with modern day songs that were fresh out and heavily advertised. 

My overall consumption over the years has been to purchase on the iTunes Store however when that wasn't an option I often asked my Mother to buy me CD's for Christmas and Birthday's to make sure I kept up with my friends. In the modern day world there is just such a vast choice that I don't even have to purchase a song to listen to it for the rest of my life. With technology such as Spotify and Soundcloud and not to mention YouTube being introduced worldwide it has now become effortless to have new music, existing music and remixes at the click of a button, allowing me to share new songs with friends and family and for a group of friends to make a playlist linking people on a social level.  Conclusively I feel that after studying Media at both GCSE and A Level for the best part of 3 years has allowed me to develop more of an understanding as to what to expect in terms of lyrics and stereotypes within songs. On a closing note I now feel that I don't worry about my music consumption as much as I once did with the possibility of having an entire library of genres online I no longer have to have a narrow selection and I can broaden and grow the collection whenever I like.

Reflection

I personally feel that from this blog post of analysing why i enjoy certain songs will help both myself and group decide what characteristics to use in both our music video and our song to make sure we attract the correct audience. I feel that looking back on my attachments to music emotion and the storyline have often played huge parts in my favouring of a song, something that my group should look to capitalise on and use in our production.

Genre In Detail

From the book - Music Video and the Politics of Representation by Diane Raiton and Paul Watson 

Music Video and the Politics of Representation

Editing Exercise

This Parody Music Video is dedicated to Jack Stockman who sadly couldn't be with our media group this year in order to pursue other interests outside of A2 Media. Live long and Banter Jack. Although this video may look like a series of comedy failures it required a huge degree of editing and use of markers and various other skills myself and my group have acquired over our years in media.

Below are some screenshots that highlight the extent of editing that the following Parody Music Video took to make, with the use of Adobe Premiere Pro C6.

 

 

The following article which is placed below inspired the various high profile editing techniques shown within our music video. Before any editing was done I made sure that I read thoroughly through the entire article to understand exactly what was required of myself to secure a high quality edit. By clicking on the screenshots above you can clearly see where my group and I have used markers in Adobe Premiere CS6 to make sure we know exactly where to cut our clip to the music. I felt that using markers was an extremely beneficial feature and clever tactic to use in my real A2 Music Video which will undoubtedly make our editing sequence far easier and accurate.

 

Article Regarding Editing Techniques

 



 

 

 

 

 

A2 Deadlines and Lesson Plans

A2 Lesson Plans

Frequently Asked Questions

Frequently asked questions on music videos