Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Research and Planning

I used several pieces of key technologies which I thought really added a functional edge to the planning of our music video. I personally used Scribd an online word document publisher that enabled me to publish my Location Recce  and Shot List highlighting the proposed locations of where our music video was to be filmed.

I also personally hosted a Skype interview with both Ryan Mckfall (Manager of Crashburn Media) and Ian Houghton (Marketing Executive at Handsome Design).

Planning of our A2 Music Video

Technology was also at the forefront of my personal planning stage within my Music Video. Using technologies such as Slideshare (seen below) enabled our group as a collective to understand who our audience are.

Production





Post Production

Evaluation Question 3

What have you learned from your audience feedback?

     I firstly created a PowerPoint identifying the bands audience to myself and the band. I personally think that in many ways our key audience do fall under the moral panic theory and indeed age, more easily described as the 'teenager'. If you were to look at The Beatles in comparison to our band I personally think that you can draw similarities with the casting of our band, Connor appearing to be the stereotypical lead singer/heartthrob to our audience, enhanced by the way his hair his styled and his costuming. Furthermore, there are various scenes in the music video which cut between Connor and the vast amount of fans highlighting to the viewer that he is a heart throb character commonly seen in the modern day industry.

Embedded below is a Prezi that identifies exactly what we changed to our music video after the first and second audience feedback sessions that we hosted as a band.

Below is the results from the online survey we held as part of the feedback for the Final Cut of our A2 Music Video. The feedback provided on SurveyMonkey provided perfect visual feedback to allow us to see what our audience felt about our entire production. As these results were from a conclusive point of view as we had already published the final cut of the A2 Music Video we simply analysed them from a review perspective rather than looking to make massive changes, hence why we asked the questions we did.

As you can see below I personally created two drafts for potential ancillary themes for our band to use in our ancillary tasks. I asked 10 people which Digipak idea they favourited Digipak Idea 1 which is what the band eventually decided on. I also utilised SoundCloud to collect an opinion from someone of our target audience on our final Digipak.

Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

We as a group decided that this would be the one evaluation task we would complete as a group before doing all of the others separately  We recorded and added visual and audio files within this video before editing them together in Adobe Premiere Pro CS6, highlighting once more how good our editing and planning skills were as a group.

As you can see from the above video our ancillary tasks link perfectly with our main product and we have really utilised the key consistency that Ian Houghton mentioned in our Skype interview with him, this video is available to view in full below. 

Follow Daniel Bruce's board Evaluation Q2 Ancillary Tasks on Pinterest.



The final cut of our A2 Music video, Sexy Girls In Menswear.

It is extremely worth noting that we broke conventions in the creation of our digipak. As we are a seemingly new band we didn't want to overload our consumers with information and so we felt that naming the album after the band was unique and possibly something that would allow us to be noticed. I felt this was vital to mention as a result that it's an important convention of a digipack.

Album's Named After The Band Themselves

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is our original lipsync exercise where we were already showing signs of developing stereotypical conventions of a modern day pop and alternative rock band. The following video almost has a documentary feel to it a common convention of many pop promos.

 

Final Cut Of Our A2 Music Video

Embedded below is the Final Cut of our A2 Music Video.

A2 Pre Cut Music Video, Sexy Girls In Menswear

Below is the Pre Cut for our A2 Music Video.We will be making minor changes and additions to this piece before submitting it as our final music video.