Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Research and Planning

I used several pieces of key technologies which I thought really added a functional edge to the planning of our music video. I personally used Scribd an online word document publisher that enabled me to publish my Location Recce  and Shot List highlighting the proposed locations of where our music video was to be filmed.

I also personally hosted a Skype interview with both Ryan Mckfall (Manager of Crashburn Media) and Ian Houghton (Marketing Executive at Handsome Design).

Planning of our A2 Music Video

Technology was also at the forefront of my personal planning stage within my Music Video. Using technologies such as Slideshare (seen below) enabled our group as a collective to understand who our audience are.

Production





Post Production

Evaluation Question 3

What have you learned from your audience feedback?

     I firstly created a PowerPoint identifying the bands audience to myself and the band. I personally think that in many ways our key audience do fall under the moral panic theory and indeed age, more easily described as the 'teenager'. If you were to look at The Beatles in comparison to our band I personally think that you can draw similarities with the casting of our band, Connor appearing to be the stereotypical lead singer/heartthrob to our audience, enhanced by the way his hair his styled and his costuming. Furthermore, there are various scenes in the music video which cut between Connor and the vast amount of fans highlighting to the viewer that he is a heart throb character commonly seen in the modern day industry.

Embedded below is a Prezi that identifies exactly what we changed to our music video after the first and second audience feedback sessions that we hosted as a band.

Below is the results from the online survey we held as part of the feedback for the Final Cut of our A2 Music Video. The feedback provided on SurveyMonkey provided perfect visual feedback to allow us to see what our audience felt about our entire production. As these results were from a conclusive point of view as we had already published the final cut of the A2 Music Video we simply analysed them from a review perspective rather than looking to make massive changes, hence why we asked the questions we did.

As you can see below I personally created two drafts for potential ancillary themes for our band to use in our ancillary tasks. I asked 10 people which Digipak idea they favourited Digipak Idea 1 which is what the band eventually decided on. I also utilised SoundCloud to collect an opinion from someone of our target audience on our final Digipak.

Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

We as a group decided that this would be the one evaluation task we would complete as a group before doing all of the others separately  We recorded and added visual and audio files within this video before editing them together in Adobe Premiere Pro CS6, highlighting once more how good our editing and planning skills were as a group.

As you can see from the above video our ancillary tasks link perfectly with our main product and we have really utilised the key consistency that Ian Houghton mentioned in our Skype interview with him, this video is available to view in full below. 

Follow Daniel Bruce's board Evaluation Q2 Ancillary Tasks on Pinterest.



The final cut of our A2 Music video, Sexy Girls In Menswear.

It is extremely worth noting that we broke conventions in the creation of our digipak. As we are a seemingly new band we didn't want to overload our consumers with information and so we felt that naming the album after the band was unique and possibly something that would allow us to be noticed. I felt this was vital to mention as a result that it's an important convention of a digipack.

Album's Named After The Band Themselves

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is our original lipsync exercise where we were already showing signs of developing stereotypical conventions of a modern day pop and alternative rock band. The following video almost has a documentary feel to it a common convention of many pop promos.

 

Final Cut Of Our A2 Music Video

Embedded below is the Final Cut of our A2 Music Video.

A2 Pre Cut Music Video, Sexy Girls In Menswear

Below is the Pre Cut for our A2 Music Video.We will be making minor changes and additions to this piece before submitting it as our final music video.

Further Editing After Second Audience Feedback On Pre Cut

We decided to again make even more changes to the aesthetic and design of our music video to maximise quality, all of the changes can be seen below with images of the process taken whilst editing our music video further.

We as a brand noted how important digital marketing was within several music videos that we had watched. We felt that we should also take advantage of the gigantic rise of social media within the Music Industry. We therefore started the hashtag #SGIM (Sexy Girls In Menswear) the name of our bands song, which we edited into our music video so that our aduience could tweet it after they saw it on our music video, allowing for the bands name to grow and for our audience to share their opinions on the music video. I also personally took it upon myself to tweet this hashtag followed by information regarding the release of the album, keeping our audience entertained with anticipation.

We also felt that we should personally edit in royalty free scenes from various concerts to create a real band feel to our music video. We also managed to cleverly edit our own brand recognition into some of these scenes with our triangle clearly appearing on the stage in the above right picture. Using the likes of Adobe Photoshop CS6 added fantastic realism to our music video and some of the crowd shots thoroughly transform the aesthetic of our production in my eyes.

Above feature another image of the fantastic royalty free crowd scenes added into our music video as well as the image on the right which features us utilising the lens flare setting within Adobe Premiere Pro CS6. We felt that adding a lens flare to our production in certain scenes thoroughly transformed the visuals of our Music Video. I personally feel that the further audience feedback has been fantastic and has transformed our music video from average to extremely strong.

As you can see in the above feature we have added a letterbox theme to several scenes within our music video. In our previous feedback this was a key topic of our criticism from several people and so we chose to follow convention and add them in to several scenes. I personally feel the letterbox as a really professional edge to our music video and highlights the huge improvement that the aesthetic of our music video has undertaken.