MTV were a massively dominant company for music distribution within the 1990's as they were really the only company distributing music videos worldwide at the time, with Radio also being an incredibly powerful source . However, in the modern day world technology is now availible for individuals to create incredible music videos and promotions, there are also so many more artists than in the 1990's as anyone with a device that can record a sound or video a performance can create their own music video. The video also stated that today's business has enabled smaller independent labels can now compete, consumer relies on carriers to tell them whats good for them. Online zone has also become a free for all, with artists trying to get their stuff online through every type of way possible, something that the internet lets them do. People have began to get away from norms and expand on their music videos going out of the box to attract attention. Also it is clear from the video that with the uprise of the internet there is a huge focus on sharing and consuming and the blogs and internet web tools enable everyone to do this highlighting the huge change in consumption since the 1990's.
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