Audience Theorists

·       Jeremy Tunstall – primary, secondary, tertiary audience engagement

·       Blumler and Katz – uses and gratifications theory

·       Katz and Larzasfeld – two Step Flowtheoty

·       Adorno – passive consumption, hypodermic model (Frankfurt School)

·       David Gauntlett – producer as consumer (Prosumer)

·       Stuart Hall – audience positioning and dominant, negotiated, oppositional readings

·       Stanley Cohen – moral panics

·       Martin Barker – challenging moral panics

·       George Gerbner – cultivation theory

David Gauntlett

Blumler and Katz