Why Use Promos?

The key reason for implementing any kind of sales promotion activity is identifying a specific marketing need that can be addressed most effectively by promotional activity.

However, sales promotion has some advantages over conventional advertising, which are particularly relevant to the smaller business.

• Promotional activity can be targeted to a greater degree than other forms of advertising.
• Promotions can be timed and results viewed over a more specific and much shorter timeframe than conventional advertising.
• Perhaps most importantly, promotional campaigns can be quantified relatively easy and as results are more readily available, activity can be accurately evaluated.
• The key reason why small time bands use promotions is purely to boost potential customers awareness of the band, with the modern days technologies available it wont take long for a small time band to become an internet sensation if promoted correctly.

In pull up sales promotion marketer tries to pull the customer with some extra benefit,with some gifts and offers, while in pull up sales promotion marketer tries to push the product to the customer with the help of distribution network, showroom owner with the help of dealer meet etc.Therefore marketer use sales promotion to increase sales volume in order to achieve targets.

The link below highlights the lengths companies within the music industry will go too and the sheer power they have in the modern day world, focusing on how modern day technologies have changed the face of the industry as many know it.

http://www.theguardian.com/business/2011/may/13/record-labels-not-dinosaurs-music-industry?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29&utm_content=Twitter