Music Video Styles 1

Homage 

A Homage is a show or demonstration of respect or dedication to someone or something, sometimes by simple declaration but often by some more oblique reference, artistic or poetic. The term is often used in the arts for where one author or artist shows respect to another by allusion or imitation; this is often treated and pronounced as the French hommage."I'll Be Missing You" is a song recorded by American rapper Puff Daddy and American singer Faith Evans, featuring R&Bgroup 112, in memory of fellow Bad Boy Records artist Christopher "The Notorious B.I.G." Wallace, who was murdered on March 9, 1997. The Embeded Music Video can be viewed below via YouTube Software.

Influence of commercials

A Music Video that is under the Influence Of Commercials is one that is heavily branded throughout the video and almost seen as an advertisement for a product as well as a music video. A few examples are Drake 'Versace' which is a complete song committed to one hugely popular and expensive clothing brand with the companies name being mentioned excessively throughout. A further example is Kanye West's Gold Digger which poses a constant reminder to heavy branding topics associated with the rap lifestyle and money. The video I have chosen as a prime example below is Miami 2 Ibiza by The Swedish House Mafia and Tinie Tempah, another song that features several brand names and used in a song which almost compares them to one another in a constant upgrade of quality every time another brand is mentioned in the video.

Parody

A parody in use, is an imitative work created to imitate, or comment on and trivialise an original work, its subject, author, style, or some other target, by means of satiric or ironic imitation. Parody may be found in art or culture, including literature, music (although "parody" in music has an earlier, somewhat different meaning than for other art forms), animation, gaming and film. An example of a Parody Music Video is seen below, Trapped In The Drivethrough by Weird Al Yankovic an extremely well known YouTuber who produces comedy videos for audience entertainment. The video below is  a music video of sorts however it was most likely produced for entertainment through comedy rather than financial gain.

Animation/Puppetry

Not seen as often as expected in the current day however these types of Music Videos are usually made to entertain an audience of children who from watching channels like Cbeebies and Cartoon Network all day find it easier to identify with then a regular human being. Furthermore this genre is often highly linked with comedy usually resulting in children showing there friends which then engages the mothers in to both talking about it with their friends and buying it on iTunes for their children, a very clever scheme. The biggest most recent artist who used this genre to his advantage was Ed Sheeran with his chart topping no.1 Sing. Although the real Ed Sheeran stars in the music video itself the majority of the filming is on fake puppet based Ed Sheeran. Using a puppet which looks identical to Ed Sheeran can commonly cause a social media blast where millions of people will be discussing it and perhaps sending it to each other for a laugh, however it stills get the word out there, which is of course what modern day marketing is all about, especially as Twitter and Facebook don't cost Ed Sheeran any money.

Impressionist

Impressionist music videos An impressionist music video can be used to make the audience/ viewer feel a certain way and will use seemingly unrelated, random and peculiar shots to express the themes of the video. However the shots will often relate to the current lyric in the song when the shot is shown. The shots could include people, scenic locations, everyday objects to more obscure objects and abstract features. There will usually be a particular theme of synergy which will connect the unrelated shots together. For example Jay-Z music video ‘On to the next one’ uses synergy in the way of three. The number three is very appropriate as it links to the name of the artists, Jay-Z’s album; The Blueprint 3.