How has digital technology opened up the opportunity for more people to make their own promos?

I have chosen to ask the following question in ExamTime, an extremely aesthetically pleasing yet easy to use application that allows you to create a moving powerpoint which adds entertainment to information.

by danielbruce22

The following links below provide fantastic information of Digital Technology in Media:

http://www.cpaf-opsac.org/en/themes/documents/DigitalTransitionsReport-FINAL-EN.pdf

http://www.convinceandconvert.com/digital-marketing/social-notes-how-technology-is-giving-music-power-to-the-people/