Additional Research From Ryan Mackfall Interview

Here is my A2 Media Groups interview with Ryan Mackfall

My A2 Media Studies class we were lucky enough to speak with a real industry music video director who happens to own his own company named CrashBurn Media. I hosted the main part of the Skype call incorporating all of my class member’s questions. I also personally stayed behind to ask Ryan some extra questions on various weak spots that I felt he could help me strengthen within my A2 Music Video Production.

The main points that I felt Ryan really helped me personally with was the way that he felt my group should present certain emotions within our Music Video. I informed him of our bands overall image and theme with him able to read a draft treatment of our music video that I will be directing. Ryan mentioned that when we use a black and white filter on our music video we should aim to make it clear to our audience that facial emotions still remained visible and that the storyline of the video was not effected by the visual effects added in the editing of the video. He also helped me with the clarification of the transitional elements of our video, with myself and Ryan bouncing ideas around about possible ways to show an effective transition between three songs without any narrative being lost in the process.

I personally really enjoyed being able to talk to someone in the real music video industry and I felt that he had a lot of advice to give to an amateur group in regards of lighting and camera angles that can turn a boring and uninformative piece in to a fantastic visual representation of emotions, something that I personally was really keen on doing within my music video.

Videos that Ryan recommended as excellent examples of how a music video should be shot and constructed to create an impact on an audience.

Ryan also provided fantastic feedback regarding our draft treatment for our Music Video as seen below.